TikTok, the video-focused social networking service, posted a 2021 Holiday Guide for Businesses. The guide launched on November 16, just before the holiday season in the United States, which runs from late November to early January.
TikTok 2021 Vacation Guide for Businesses
For many small businesses, the vacation period has a significant impact on annual profits, being one of the busiest times of the year. It’s no surprise, then, that TikTok released its comprehensive vacation guide just before the holiday season, giving small businesses time to properly prepare to reap the rewards of the holiday season.
The resource provides small businesses with a step-by-step guide on how to get the most out of a growing business platform during the busiest time of the consumer calendar.
It’s time to start planning
As the guide assures us, âWith the holidays just around the corner, it’s time to start planning for the season. But don’t stress, we’re here to help! We’ve put together a game plan so you can make sure our business succeeds, from brand awareness to conversion.
The guide identifies the most important dates of the holiday season, so small businesses can mark them on their calendar and prepare properly. Notable days for traders range from November 19, when holiday shopping begins, to Black Friday on November 26, to end shipping on December 1, to New Years sales, and resolutions that run throughout the month. January.
The guide provides a vacation checklist for small businesses to plan their TikTok strategy. The One-Month Checklist includes everything a business needs to get started with their TikTok approach, including choosing advertising products, creating content, finding and defining audiences, setting a budget. and more.
The guide explains how to set up the best ad campaigns on TikTok and how to optimize campaigns for performance.
One tip is to refrain from making targeting, bidding, budgeting, and creative adjustments before a campaign leaves the learning phase.
For optimal advertising success, TikTok recommends updating a creation regularly, preferably every seven days. For conversion campaigns, small businesses should optimize based on higher funnel events like add to cart or page views before moving down the funnel to optimize purchases.
Creative inspiration and tools
The guide offers creative inspiration to help businesses prepare for their campaigns for the holiday season. It lists the various tools provided by TikTok to help users embrace the creativity and authenticity of the TikTok community. These tools include video templates, TikTok video editor, smart video, automated creative optimization, and more.
The overall message of the launch of TikTok’s Vacation Guide for Businesses is to get ready for what is potentially the most profitable time of year without delay.