Social media calendar for 2020: should you use it?

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Source: https://www.angiegensler.com/p/social-media-content-calendar/

AAre you struggling to find a way to organize, publish, and organize your social media content? If you are, a social media calendar is a great option. It won’t cost you a lot of money.

Set up a monthly goal to help you with the social media schedule

The first step in creating a social media calendar is to have an end goal for each piece of content. This way you can easily keep track of what is working and what is not. You can also monitor the type of content that determines your bottom line.

Benefits of using a social media calendar template

The purpose of using a social media calendar template is to help you organize and plan your posts in advance. This way you can post content relevant to your brand.

This will be your structure for every piece of content you post and share with your subscribers. With a model, you can enter later so you can comment and interact with your community manually.

Win time

This is one of the reasons many brands choose to use a social media calendar. With it, you can have a plan that allows you not to have difficulty creating last minute posts. All you have to do is program your schedule and that’s it.

And if you’re having trouble getting the process started, you can download the pre-filled 2020 social media calendar. It’s also great if you’re looking for content to post.

Measure the results

But you can only measure your results if you have set a goal for yourself. That’s why you need to have a goal for every piece of content you share. You can compare your content’s metrics to the calendar to find patterns of performance. These would include what day is best to post and the type of post that gets high engagement.

Keep content up to date

You can repeat your popular message. However, you should do this sparingly. Make sure to post it once a week or twice a month. With a template, you can also have a record of the posts you have shared. It keeps you up to date with hashtags and holidays.

Another great benefit of the social media calendar template is that you can have an ideal mix of content. Keep in mind that your fans don’t want to hear about your business all the time. Instead, they want other types of interesting articles and stories from other sources, but related to your brand.

You will have to follow the rule of thirds. That is, you need to divide your content evenly to promote your content, post from other sources related to your business, and engage with your subscribers directly. Or you can follow the 80/20 rule. This means that 80% of your post should be engaging content and 20% will promote your products and services.

Have a consistent publication schedule

When you post regularly, your followers will know that you are actively engaged with the platform. Your followers know when to expect a message from you and want to connect with you. He develops a long term relationship in the end.

Engage with your followers

As you stay up to date, you can engage more with your audience. This can help drive more traffic to your site.

The social media calendar has helped many content marketers. You should also consider it. There are several websites that allow you to download a free social media calendar template. You can visit Co-Schedule or Hootsuite. If you want to get 366 days of social media content, you can visit Angie Gensler’s Social Media Calendar.

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