#SMTLive Recap: Developing and Managing a Social Media Content Calendar

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At SMT, we talk a lot about creating high-quality content, but once you get the hang of the content game, that leads to another business problem: How can your organization continue to produce relevant and timely content on a regular basis?

Enter content calendars, the digital marketing world’s favorite day planner.

Because so many different businesses use content calendars in different ways, we recently asked our audience #SMTLive to tell us a bit more about their organizational tactics, which could provide more information on how to plan. your own approach.

Do I Really Need a Content Calendar?

According to our #SMTLive Twitter chat participants, having a content calendar seems pretty essential.

From saving time to analyzing, content calendars have become a staple in digital marketing.

The bigger your team, the more useful a content calendar will be in keeping everyone on track.

What’s in your toolbox?

You shouldn’t feel intimidated by creating a content calendar if the task seems daunting. It turns out that there are many free platforms for creating content calendars that offer different levels of detail. You may already know some of them.

Sprout Social, Google Docs, Google Sheets, Buffer, and Airtable were the favorites for the Twitter chat.

In general vs responsible

Who manages your brand’s content calendar and who has access to it depends on the size of the business for our #SMTLive worker bees. While many people in the chat have used managers or social media specialists to create their content calendars, other smaller teams say they take care of it themselves.

However, having the callus accessible to the content team / marketing team seems to prove useful for continuity.

By remaining flexible

Planning every post seems fine to our Type A content creators, but what about the more creative types of digital marketers? Our #SMTLive chat participants gave us some tips on how staying flexible with your CAL is totally doable (as well as necessary).

Thanks for reading our recap of our last #SMTLive Twitter chat. Hope you can build a solid plan for your team’s content organizing strategy going forward.

Our fabulous community meets on Twitter every second and fourth Tuesday from 12 p.m. to 1 p.m. EST, so be sure to follow our #SMTLive hashtag to keep up with the latest news.

And for more help on developing an effective content calendar, check out the articles below.

[This is an #SMTLive recap. Join our next conversation: RSVP here.]



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