Now Hiring: MLK50’s First Audience Engagement Manager


At MLK50: Justice Through Journalism, our commitment to journalism that dismantles racial injustice and socio-economic inequality means we listen and respond to our audience. And that means we need to connect with our community.

We are therefore looking for a Public Engagement Manager who will be responsible for driving growth and kinship on Facebook, Twitter, Instagram and LinkedIn, as well as developing strategies for new platforms, such as TikTok.

Success in this role will require a deep understanding of our mission and values ​​and sound judgment on news. They should be experienced in growing social media presence for a medium sized organization (preferably media). The ideal candidate understands the hustle and bustle behind deadlines. He is an experienced content creator. they need to know how to produce and edit news-oriented content.

Most importantly, our Public Engagement Manager will communicate with a voice that will make the community feel included. A voice that sounds like Memphis – kind but sharp, resilient and humorous, wise and scholarly. You know, like the blues.

About MLK50

Founded in 2017, MLK50 is an ambitious nonprofit digital newsroom focused on poverty, power, and politics in Memphis, Tennessee. Our mission is to document the intersection of poverty, power and politics, and to document the creation of movements and lived experiences. At MLK50, we believe journalism is a tool for liberation and we’re here to help people — especially black people, people of color, the poor, and anyone who’s been pushed to the margins — to break free.

MLK50 and its journalists continue to earn national recognition for their work that makes a significant and tangible difference in people’s lives, including the Selden Ring Award for Investigative Journalism. We believe in collaboration: we have established partnerships with national points of sale such as ProPublica and The Marshall Project. Our investigative reporting led a hospital system to write off nearly $12 million in medical debt for more than 5,300 patients and helped shut down an oil pipeline that would have threatened a low-income black community.

We are fiscally sponsored by the MuckRock Foundation. Our major funders include the Surdna FoundationFord Foundation, Racial Equity in Journalism at Borealis Philanthropy, Jonathan Logan Family Foundation, the Inasmuch Foundation and the Emerson Collective. We are also a Report for America newsroom partner.

We believe in taking good care of the MLK50 personnel so that they can get into “good trouble” in the mind of the late US Representative John Lewis. If you’re looking to work somewhere determined to dismantle the status quo, we’re looking for you.

People marching with the May Poor Campaign march through downtown Memphis toward the National Civil Rights Museum. Photo by Andrea Morales for MLK50

Core Tasks

  • Grow MLK50’s social media presence on Twitter, Facebook and Instagram and explore opportunities with new platforms such as TikTok, with an eye for experimentation
  • Engage enthusiastically with our audience on social media platforms, including responding promptly to comments, DMs, and trends in a manner that is consistent with MLK50’s values, editorial standards, and brand
  • Manage social media calendar apps like Sendible and others as needed
  • Manage the social media marketing budget, adhering to best practices for Facebook advertising and promoted posts
  • Maintain an editorial calendar on social media
  • Write quick hits and live tweet events and meetings as needed
  • Coordinate monthly live events on social media, with support from the digital editor
  • Produce regular analytical reports using tools such as (but not limited to) Google Analytics and, and make strategic recommendations based on these reports
  • Produce clean, concise content that displays exceptional spelling and grammar skills and a strong understanding of AP style
  • Demonstrate proficiency in photography, audio, and basic graphic design (such as Canva)

About you

  • Patient: With a good sense of humor
  • Collaborative: a willingness to exchange ideas with team members
  • Flexible: Be nimble and able to pivot when priorities change
  • Constant Learning: Familiarity with (or willingness to master the basics of) our publishing platform, WordPress, and other tools
  • Memphis! : A working knowledge of (or a desire to immerse oneself in) the character, people, relationships, and manners of Memphis
  • Innovator: Likes to share ideas and propose solutions
  • Curious: A desire to learn more about the topics and areas of MLK50 coverage, including housing, workers’ and labor rights, reproductive justice, health inequalities, and environmental justice.
  • Values ​​Aligned: Has a strong understanding and commitment to MLK50’s mission and values
  • News Consumer: An avid reader/viewer/listener of a variety of sources, including mainstream news outlets, progressive media, and social media with good journalistic judgment and news instincts


  • Salary starting at $65,000
  • Hiring bonus of $3,000
  • At least three weeks of paid vacation, 10 days of paid vacation per year and two “black” weeks for a total of at least 35 days of paid vacation per year
  • Annual professional development allowance of $1,000
  • Unlimited sick time
  • Health insurance 100% employer paid for employee, 75% for dependents
  • Computer provided by the company
  • Life, long and short term disability insurance
  • Monthly technical allowance of $50
  • 4% matching 401,000 employers
  • Annual cost of living increase

Location and business trips

  • Must live in the Memphis metro area or be willing to relocate

Physical requirements/work environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the duties.

  • In the performance of the duties of this position, the employee is regularly required to speak or hear.
  • The employee must frequently use his hands or fingers, manipulate or feel objects, tools or controls.
  • At times, the employee must stand, walk, sit, reach out with hands and arms, climb or balance, stoop, kneel, squat or crawl.
  • The employee must occasionally lift and/or move up to 25 pounds.
  • Specific vision abilities required by this position include near vision, distance vision, color vision, peripheral vision and the ability to adjust focus.
  • The noise level in the working environment is generally moderate.

We encourage applications from people who are ready to take on a challenging role, but who do not meet 100% of our requirements. We’re growing, so if you’re not cut out for this job, you might be good for the next one.

Do you want to apply for this position? Send a cover letter and an up-to-date curriculum vitae to [email protected] before 5:00 p.m. CT on October 24.


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