Whether you’re trying to get famous on Instagram or boost your business through social media, standing out in today’s sea of content takes a strategy. The opportunity to reach your target audience is here, with millions of people around the world spending hours on popular platforms like Instagram, TikTok, Facebook and beyond.
From beauty, wellness and travel to fashion, food and family, there’s no shortage of content, so building a presence requires a bit of a hustle.
While there’s no special sauce for hitting hard on social media, there are five key strategies that every successful content creator uses.
Follow these strategic tips to build a strong audience, increase engagement, and climb the ranks of content creators.
1. Identify your main content pillars and determine your niche.
Start by choosing three to five key themes to alternate. What are the main types of content you want to share?
For example, if you’re looking to stand out in the beauty world, your mainstays might be how-to videos, selfies, product reviews, and shopping. A lifestyle creator can create a cycle of content about outfits, travel, food, and quotes. Food-focused creators can curate a mix of recipes, how-to videos, meal prep gadgets, and restaurant recaps. Identifying your pillars makes it easier and less time consuming to create unique content.
This is also useful for testing; trying out different types of posts is important to determine what really resonates with your audience and community.
2. Plan your social media calendar.
Consistency is key on social media, and if you strike a chord with an audience, you can bet they’ll come back looking for more. Make sure you have the content they’re looking for by creating a social media calendar.
Creating your content in advance makes it easy to follow a set cadence, whether it’s posting daily or a few times a week. Whatever you decide, stick with it, because consistency is key to retaining your audience.
Create your timeline in a spreadsheet and plot out the next two weeks to a month (that’s where these planned pillars come in handy). Write your copy, tags and hashtags, and organize your images and videos.
You can also use a scheduling platform to eliminate the steps of manually sharing each post. Pro Tip: Supplement scheduled content with real-time story content or live streams to organically connect with your followers.
3. Get high quality images to use in your social media posts.
Your smartphone can take great photos, but are those images good enough to establish your reputation as a content creator? In the highly visual world of social media, your perfectly crafted caption will go unnoticed if you don’t pair it with strong enough imagery.
Whether you’re creating YouTube videos, TikTok clips, Instagram stories, or tweets, good photo quality tells your audience that you’re a pro.
Instead of having to hire an expensive photographer or buy an expensive camera, use a great image service like JumpStory.
With a JumpStory premium plan, you’ll find a range of images, icons, illustrations, and vector files in content categories ranging from food, health, and wellness to travel, style of life and people. You won’t find any corny or generic photos; the platform is known for its high performance images and is very easy to filter and search so you can find exactly what you need every time.
4. Connect regularly with your community.
Now that your content is prepared and polished in advance, you can focus on connecting with your followers in real time. Community management is a key tool for building and growing your social media presence, so try to set aside time each day to connect with your followers.
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Take the time to read direct messages and comments. Respond in a timely manner. Comment on posts from other content creators or businesses, especially complementary or like-minded accounts that your audience might check out. A “like” or an emoji can go a long way for dedicated followers!
5. Track your analytics and set realistic goals.
You won’t know what’s working or not working if you don’t monitor your analytics. Add a reminder in your calendar for the first of every month to note your metrics and KPIs.
This data is also useful for setting realistic goals (which are crucial for growth). Perhaps you are measuring subscriber count, engagement rate, or the success of a video versus static image content. There are many ways to watch social media, so decide which is most important to you and do a monthly evaluation of those numbers.
If you use a third-party platform for scheduling and publishing, check what kind of metrics they track, as this could save you a ton of time. It’s a good idea to add an analytics tab to your social media timeline spreadsheet for convenience.
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Alexandra Delgado is a writer and marketer who focuses on social media in the lifestyle industries.
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