How to Create a Social Media Content Calendar


Creating a social media content calendar might seem like a daunting task, but it doesn’t have to be! With a little forethought and strategic planning, you can create a content calendar that ensures you always have something to post. Read on to find out how to create a social media content calendar weeks, months, or even a year in advance!

Decide on which networks you will post

You don’t need to be active on all social networks, only the ones that work for your brand or business. Knowing which networks you will be connected to can help you plan content accordingly. For example, Twitter has a poll function, but on Facebook, only groups have integrated polls.

Decide how often to post

How much do you want to post on your social networks? This question does not come with a clear answer because each account differs from the next. Some things to consider when choosing the frequency of publication:

  • How much content do you already have?
  • How much content can you handle while creating?
  • How much time can you spend on social media (if it’s not your only function)
  • How are your audience reacting to your current posting frequency?

Be honest with yourself about your limits and remember that quality trumps quantity when it comes to social media – so don’t worry about not being able to post often. To keep the momentum going and prevent your account from stagnating at least 3 times a week.

Identify the main content themes

To make your life easier, I suggest you choose content themes for your social media content calendar. This way, you will know what kind of content to post each day, with the ability to use different forms of content. To keep things simple, my advice is to outline the main goals you want to achieve with social media and then create one content theme per day that supports your goals. For example, a person with a lifestyle blog might write about many different aspects of their life, with the goal of building a mailing list, growing their social channels, and redirecting traffic to their site. Content themes for them may look like:

  • Monday – Blog post with link to the blog
  • Tuesday – Publication on local events
  • Wednesday – Sharing a related brand
  • Thursday – Open
  • Friday – Push mailing list
  • Saturday – Lifestyle Article or Quote
  • Sunday – Off

This basic plan will give the blogger a foundation on which to ensure they are covering all of their goals, while maintaining a constant flow of published content, which helps grow your social media presence. Remember to keep the messages conversational and try the 80/20 rule. Add value to your subscribers in 80% of your posts, and push your links (or any other call to action) 20% of the time.

Create a spreadsheet

Once you’ve set your themes for the week, it’s time to get organized! Create first Start by creating a spreadsheet where you can track your content themes, posts, links, and images or videos. Include your days of the week (with themes).

Here’s a super simple example with one post per day:

And here is a much more complicated one with several networks and publications per day

The goal here is to create a sheet that works for your posting frequency and needs.

Add important dates / brand related initiatives

The first step in filling your calendar with social media content is to take note of important dates related to your brand or business. Record these dates in your calendar worksheet. These may include:

  • Milestones like birthdays
  • Recurring events like an annual conference
  • Product features or launches
  • Other upcoming initiatives for which you already have dates and what to promote on social media
  • Any contest related to social media

Add events / holidays

This next part of creating a social media content calendar is pretty fun. There are vacations for virtually every day of the year! These can be fun like National Pizza Day or real like Memorial Day. Be sure to mark a fun holiday that relates to your brand, any cause awareness day (like WearRedDay for Women’s Heart Health), and any true national or international holiday. Most of the time, they will have hashtags that you can use. Participating is posting about these days can bring visibility to your brand, while also giving you a chance to show some personality to your audience.

Sign up to my resource library for my free Hashtag Holiday 2017 calendar and more here!

Detail of individual messages

Remember the themes you described earlier? Take a look and choose which ones you can schedule ahead of time. In the previous example, I included articles and quotes about the Saturday lifestyle. These themes are great because you can put together and create a bunch of quote images and have them ready in advance for weeks (or months). The reposts of other brands can also be scheduled in advance.

Remember to work in days to promote your preset recurring events, milestones and other initiatives to fill the days with content as well.

Create a content bank

You are now ready to create a content store for your social media posts. This includes any images or videos you can create ahead of time, as well as captions for everything. Go ahead and put what you can into your spreadsheet.

Go to planning

You can now use your favorite scheduling tools to schedule your posts. My favorites are Hootsuite or Agorapulse. Keep in mind that you need to constantly check your peak hours and adjust your posts accordingly.

Content planning can be a really time-consuming task, but with the tips I’ve listed in this article, you can eliminate a lot of it – leaving you time to focus on building social media campaigns or managing of community. Creating your social media content calendar and scheduling posts can also give you time to think about what initiatives you have coming up and how you can make the most of them without being scared off by other posts. daily.

As always, leave me questions in a comment below.

This article was originally published here.


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