How to Create a Content Calendar for Your Blog – Blog Tips and Events for Content Creators Around the World

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A content calendar helps you visualize and plan your editorial for a given time period and across different publishing and publishing platforms. It helps you plan the topics and formats of the content you plan to publish on your site, ensures that your overall publishing strategy is properly implemented while also giving you the ability to make a detailed content plan.

The beginning of the year is the perfect time to start this process! It allows you to make room for new ideas, draw inspiration from previous years’ successes, and examine hot topics.

Why You Need a Content Calendar – Benefits

Holistic content strategy

When you have a content calendar, you can ensure that you are constantly posting interesting and engaging content that aligns with the mission of your site and your social networks. It helps you stay focused, maintain consistency, and keep you from getting distracted.

Marking of important dates and events

A content calendar also helps you plan important events, holidays, and milestones. Planning well in advance to align your content with these holidays and posting trending topics for specific key dates and holidays gives your content time to gain traction in search and on platforms like Pinterest. It is also a way to make it more visible. For example, if you want to post content on trending topics for a holiday like Valentine’s Day, post your stories at least a week or two before the actual date of the holiday.

Preparation can also include the ability to identify unique topics to help your content stand out in a crowded vacation space. You might want to showcase your new take on a recipe, craft, or personal story that your audience will relate to. This preparation beforehand also gives you time to research new trends that may appear in Google and Pinterest, so you can create something new and exciting to drive new visitors to your beautiful new content.

Consistency

It’s important to post consistently so your audience knows when to watch your news and, over time, increase your repeat visitors. We recommend the post 3-4 new pieces per week if you can! It can be a mixture of new content and refresh older content which has become obsolete. Here is more best practices on consistent posting on your site.

Avoid content gaps

If your blog covers multiple topics, with no content calendar, you could end up with gaps, where one or more sections of your website are missing new and fresh content. To avoid gaps in your content, map out the different verticals and topic groups of your blog, then decide on topics and frequency for each vertical. Research popular keywords and trends for each vertical and create blog posts and topics around them. This strategy will give your blog a complete and rich content portfolio.

Tips for creating a great content calendar

Align your publishing and social media calendars

It helps to align your social media schedule with your blog posting schedule. First, you need to define your social media goals. Do you want your social media to draw attention to your blog posts or do you want to increase brand awareness? Whatever your goals, start small, plan a weekly cadence for your site posts, and tie your social promotion to the design elements. You can design social media posts using free tools like Cloth. Your social media calendar can help keep your overall publishing and content strategy cohesive. Here are some great social media strategy tips from maven content creators.

Proactive planning

Prepare your calendar in advance but not too far in advance! It’s usually a good idea to prepare a monthly or quarterly content calendar (if you have a more considered strategy). It helps to chart events, holidays or seasonal trends throughout the year, but you don’t need to have your specific items in mind so far in advance. Manage your time according to your schedule and aim to stay focused on the foreseeable future. Always make room in your calendar for miscellaneous items, newsworthy trends, and brand partnerships.

Map content themes

Before you start populating your calendar, you must first define your blog’s content themes and topic groups. As I mentioned earlier, many blogs have multiple content verticals and topic groups that are all a subset of the overall blog theme. When you map them out, you can prioritize the most important ones and also ensure that you are publishing content evenly across different verticals and subtopics of your blog. A content calendar helps you distribute your time evenly across all clusters.

Iterate and make changes as needed

Your content calendar might be for a set period, but it’s also a living document that can continually change. Be flexible with your plan and make changes and adjustments as needed. Also, write down your future content ideas even if you don’t have a set date to post them yet. Write down your ideas, then you can come back to them another time to implement them.

Types of content to include in your content calendar

Always make room for different content formats like photo galleries, videos, quizzes, etc. The mix will give your site visitors a more engaging experience and help increase your site’s engagement. Your content calendar should include these different content formats.

Long content

Long blog posts can range from 1,500 to 2,000 words or more. This content should be on a properly researched topic that can live on as evergreen content on your blog. Examples of in-depth blog posts are case studies, how-to guides, and comprehensive guides. With this format, you can give your audience a complete and detailed view of a subject.

Abbreviated content

With short blog posts, you can post more frequently, which means you’ll always have fresh, new content on your blog. They could be around 500 to 800 words and in an easy to digest format. Short blog posts can help improve your readership and increase shareability.

Image Galleries

Include images in your blog posts is blogging 101. Image galleries are a way to reap even more benefits and increase engagement. They also make visitors stay on your site longer. You can use image galleries as a form of visual storytelling and maximize communication with your readers.

Videos

Adding video content to your blog is a sure way to increase your engagement and add variety to your content. You can do this in many ways, from embedding Youtube, Tiktok and Instagram videos to creating your own videos and uploading them directly. Videos can also help improve your RPM.

Updated content

Finally, make room in your calendar to repost updated content. Update older articles to add new copy, more ideas and make them more relevant and optimized for SEO is a good way to keep your website content relevant.

Tools and templates to help you create a content calendar

  1. Excel and Google sheets are very simple/weak tools for you to organize your plan. You can also use offline planners if that’s what you prefer.
  2. Explore popular project management and workflow tools like Notion, air table, and monday.com.
  3. Explore social media posting tools that include calendar features, like the ones shown here.

Using the tips and tools I’ve shared with you, take the time to create a content calendar for your blog. Happy planning!

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