How to Create a Content Calendar: Build a System!


A social media calendar is a place to keep track of what you want to post on all of your social media platforms. It is the backbone of your social media management.

In an age when it is impossible to keep up with the speed at which people move on sites like Facebook, Twitter and Youtube.

It saves time where you don’t have to brainstorm ideas every day

How to create a social media calendar

1. Create a list of the social media accounts you are currently using

Whether it’s Linkedin, Instagram or Youtube. Create a list of your social media accounts with a full description of your marketing channels and audiences

And the list doesn’t have to be long, only sites you trust can impact your business.

Don’t forget to mention the frequency of the content and the posting times per account.

For example Facebook – posts Monday, Wednesday and Friday at 8 p.m. Youtube – video every Sunday at 6 a.m. EST

2. Think about content ideas that will work for each account.

Take all your research and put it to use. List the content that can be used for each channel, such as:

  • Facebook – Post links to articles every Wednesday
  • Youtube – Video recipes every Tuesday
  • Linkedin – Company updates on Monday

Don’t forget to include future ideas for next month!

It’s best to create a content strategy ahead of time and then execute it. This way, you won’t automatically think about the best times and days to post each post to your blog. Instead, all you will need

3. Find a tool to configure your calendar

You can use tools like Trello to stay organized, keep the team in one place, and see all of your content in one place. Personally, we use Notion for our blog content calendar.

Choose a team then develop the workflow. For the SurfSaaS blog, our current content workflow is

IDEAS -> Start -> Research and plan -> Plan review -> Writing -> Final review -> Published (Score!)

Hope you get a rough estimate of how you should develop your content timeline. Schedule your posts in advance to make sure they arrive on the right days and times

Let’s be clear, create a strict timeline for why and when you will be posting content. Obviously, whatever you produce for your blog, make the timing count!

4. Develop a content promotion strategy (Develop storytelling)

It’s not hard to find someone who says it doesn’t matter how many posts you post if no one reads or cares.

It is the promotion of your content on various platforms including social networks. Make collaborations, go to interviews and guest lives, etc.

Keep spreading more and more content …

5. Make the necessary adjustments to keep everything fresh and interesting.

Don’t limit yourself to your content calendar workflow. Keep improving regularly in order to maintain the quality of your content.

Create your KPIs (key performance indicators) that will help you measure the effectiveness of your efforts. It can be anything like retweets, clicks, sales, or even followers.

Depends on the marketing strategy.

What matters is that you know which key metric you will use to measure the performance of your content marketing strategy.

This way, you can make adjustments to your content calendar strategy that will help you improve it!

6. Keep track of what works best so you can repeat it in the future.

Regarding Linkedin, Carousels worked for me. On Twitter, document the challenges and progress of our current scenario.

Continue to produce different types of formats. You will soon have your winner! 😉


Creating a social media calendar is a great way to stay organized and make sure you don’t miss out on any engagement opportunities.

If you follow the steps we’ve outlined, it will be easy to develop a content promotion strategy that incorporates storytelling in order to keep your followers engaged.

Once you’re sure what works best for each account, write down which posts get the most likes or shares so you can repeat them later!

Finally, set aside a time each day (or week) when you update all of your accounts with new content. This process should only take 10-15 minutes maximum if done consistently!


About Author

Leave A Reply