Graphic Designer/Social Media Coordinator – Axios Charlotte

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Insight:
We are Allen Tate, home of the Carolinas’ leading real estate company. We exist to help our clients with all facets of home ownership – from buying and selling, to mortgages and insurance, and even relocation. Our Graphic Designer/Social Media Coordinator will help achieve Realtors social media marketing goals by collaborating, creating and executing strategic content.

About you:
You have significant experience in graphic design and social media management with managing multiple accounts. Must have demonstrated ability to perform all aspects of social media management, including but not limited to content creation, client meetings, data analysis, marketing plans and content development to inform, educate and engage brand audiences to increase brand awareness and increase traffic. and achieve marketing goals. You are a team player who thrives in the organization, but has no problem adapting in the ever-changing world of social media. Most importantly, you are a strategic thinker who brings ideas to strengthen both our team and our brand.

Responsibilities and Duties:
• Act as a liaison between the marketing department, the social media team and the agents (clients)
• Collaborate with and support high profile real estate agents across our company footprint through their social media strategy, planning, content creation and management
• Develop/design, execute/publish and manage social media content (graphics, carousels, reels and video)
• Create and maintain a daily/weekly/monthly social media calendar in conjunction with the agent and internal marketing team
• Work with Realtors to understand their specific marketing goals, brand standards/voice and assign measurable goals to review regularly (responsible for data mining and analytics to present on a quarterly basis to agents/team)
• Monitor posts to ensure brand message is consistent from written copy to published content
• Maintain open communication with the Social Media Manager and Director of Creative Services about any account updates or changes
• Assist in the day-to-day aspects of promoting Allen Tate’s corporate communications campaigns as needed
• Assist in writing content for the corporate blog
• Engage with followers and potential customers by communicating and answering questions through the agent’s social pages
• Should continue to research trends and new best practices across social media channels to keep accounts up to date
• Incorporate edits recommended by Realtors, Social Media Manager and Director of Creative Services
• The Graphic Designer/Social Media Coordinator will report to the Director of Creative Services

Skills:
• Bachelor’s degree in advertising, communications, digital media or related field
• 4+ years of graphic design and social media management experience on all major social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, etc.
• A professional certification in Google Analytics, Digital Media or Search Engine Optimization is a plus
• Familiar with multi-social posting through programs such as Social Pilot, HootSuite Meta Business Suite and HubSpot
• Experience running targeted ads on social media sites
• Experience and proficiency required with Canva, Adobe Photoshop and/or Illustrator and Google Suite
• Experience interpreting and analyzing social media
• Writing and proofreading skills required
• Team player, quick learner, efficient and able to work under pressure
• Ability to take and execute peer and customer feedback
• Deadline oriented with attention to detail and an ability to multi-task
• A general knowledge of SEO is a plus
• Experience with video programs and WordPress templates is a plus
• Experience working with Mail Chimp and Constant Contact, an asset
• Comfortable using Zoom to speak with customers or on the phone
• Strong work ethic, professionalism and positive attitude
• A portfolio of your previous design work is required

Location:
SouthPark Office – 6700 Fairview Road, Charlotte, NC 28210

To apply:
Email: Tiffany Oris at [email protected]

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