Facebook has released a new set of tips on how to create an effective social media content calendar, while also providing a foundation content calendar template to help you get started in developing your strategy.
Facebook says the three basic things you need to note as part of an effective content calendar are:
- When to publish
- What to post
- Where to post
For many, these are probably obvious, but some still fail to factor in the right things that will allow them to be more effective in their social media planning using a calendar list.
Of course, these are also easier said than done. In order to ensure peak performance, you can’t just invent when to post, for example, you have to know when your audience will be most responsive.
There are different tools for this – on Facebook, the listing in your Page Insights, in the ‘Posts’ tab, will show you when the majority of your fans are active online, which can be a good place to start.
You can also use reports like Sprout Social’s recent preview of when people are online as a guide – but ultimately it’s about experimenting and seeing what response you get.
The same goes for what to post – research and experimentation with what your audience wants is necessary, while where to post will depend on the specific audience you are trying to reach.
Aside from the additional experimentation, once you get a feel for these items, you can then list them in a timeline – and Facebook provided this model to get you started.
The template is actually part of the Facebook Blueprint Training Course on Creating Effective Content Calendars, which you can take. here if you are looking for more insight.
Effective social media marketing requires a level of consistency, and by defining your approach you can ensure that you stay on track, while also adding a level of accountability and transparency to your process, which will help you if you never have to pass the baton. to another person.
Having an established and repeatable process will allow you to better refine your approach and measure your results – and a timeline will definitely help you in that regard.