Essilor has launched a new social media campaign for its Stellest lenses, aimed at raising awareness of myopia and highlighting the myopia management option.
The campaign will target parents of children over the age of six, using videos and social media posts on Facebook and Instagram.
The 40 Days campaign, which went live in early October, will aim to raise awareness and improve understanding of myopia. It will also position Essilor Stellest lenses as a solution to help slow progression.
The launch of the new campaign has been delayed as a mark of respect for Her Majesty Queen Elizabeth II.
Paid and organic promotion will support the social media campaign, which the company says will reach over 30 million impressions over the 40 days.
Essilor has also produced a social media calendar that will provide eyecare professionals with resources to use on their own channels.
Consumers browsing Essilor’s product pages will be directed to the practice finder via a pop-up window.
Alan Pitcher, Commercial Director at Essilor Ltd, commented: “There is a lot of work to be done in educating the public on the topic of myopia management.
“Over the next 40 days, our Essilor Stellest social media campaign will help educate parents and direct them to their local independent optician to manage their child’s myopia,” added Pitcher.
Marketing the material will be available for practices via the EssilorPro hubwhile free training materials are also available to help eyecare professionals improve their skills with DPC-approved modules on myopia management.
EssilorLuxottica also recently launched a myopia management certification program on its training platform, Leonardo. This offers a series of training courses on myopia, its complications and its management.