We all know that marketing your directory is essential to achieving your sales goals. However, it can be overwhelming to create a plan during upcoming deadlines and proof cycles. We offer several resources and strategies to make book marketing easy and fun.
The first step is to select a student to be your staff marketing manager. This person will be responsible for overseeing marketing efforts to get the word out to your community. Choose a student who is outgoing and ready to take initiative. If you think there may be no room currently on your staff, consider finding a student at DECA or another club who might be interested.
Consult our marketing articles available to you on our Market your book page at walsworthyearbooks.com/marketing. We’ve made it easy by categorizing our resources into marketing to students, marketing to parents, marketing to businesses and more. You will also find useful material for digital and traditional marketing!
Where do I start?
Our Pick 6 marketing menu is the perfect place to start deciding which tactics are best for your school. You will find 10 different strategies that are guaranteed to raise awareness and increase your sales. After reading each one, decide which six you and your marketing manager feel comfortable implementing.
In today’s world, having a strong social media presence is a must. Our Social Media Calendar provides daily posts designed to increase engagement with your community. To make scheduling these posts easier, use a social media site such as Hoot Suite Where Social networks to schedule them in advance.
Learn the basics of marketing and start creating your sales plans with our “Engage your audience and sell more directories with strategic marketing” unity of our Directory Suite study programme.
Find out how other schools engage students through social media, advertise to their buyers, and more in our Creative Ideas for Selling Your Yearbook Ebook.
For more ideas and examples of effective marketing, watch our Adviser Academy 10+ Secrets to Successful Marketing webinar this summer.
We look forward to hearing how you’ve marketed your directory so far this year! Share your ideas in the comments below or email [email protected]. We would love to feature your school’s successes on our blog and on social media!