Add the BSA Brand Center to your list of tools to market your unit


There are many effective ways to market your unit to families in your community.

Whether you prefer the old school brochure or the fancy new social media asset – or maybe a bit of both – the BSA Brand Center is here to help.

“Years ago we said, ‘We need a place where people can find copies of logos, flyers…all that marketing and promotional material we need to get people to know about Scouting’ says Michael Ramsey, director of marketing and branding at BSA management, “So we created the BSA Brand Center.”

The Brand Center is your source for BSA logos, photographs, promotional videos and templates you can use to promote your Scouting unit. And all of this is free. Creating a username and password will give you access to additional features, but even that is not required.

Ramsey recently stopped by #CubChatLive to discuss all the benefits of using the BSA Brand Center to promote your unit to families in your community. Watch our conversation in full below and read on for the highlights.

So many … many … strengths

Focus groups conducted by the BSA National Council showed that while most families who are not involved in Scouting have an overall positive impression of BSA programs, most also have no idea if there is a BSA unit nearby.

That’s why doing what you can to promote your unit to families in your school, place of worship, or neighborhood can be a complete game-changer when it comes to growing Scouting.

Are you looking for an official BSA logo to put on a leaflet you have already created? The Brand Center has that.

Looking for a 7-second promotional video to share on your unit’s Facebook page? The Brand Center has that too.

Looking for a photo of a scouting activity that you can use for whatever scouting related purpose you can think of? The Brand Center has you covered.

Here’s an example of how you can make Brand Center work for you:

Let’s say your Cub Scout unit is really into archery. You can search the Brand Center for photos of children doing archery. And you can narrow it down by age, BSA program, and gender.

Now replace “archery” with any Scouting activity you like, and you’ll have an idea of ​​what the Brand Center can do for you.

“It’s a resource center,” says Ramsey, “and a collection of things you can download.”

An example of the asset classes available at the BSA Brand Center

Officially authorized

Yes, you can find things like merit badge logos via a simple Google search, but how do you know it’s the latest, official, BSA-approved merit badge logo? Only if you get it from the Brand Center.

There are a lot of outdated Cub Scout logos floating around the internet. Use the Brand Center ones to make sure you’re still official.

The Brand Center has assets for Cub Scouts, BSA Scouts, Explorers, Adventurers and Sea Scouts. There are also photos and graphics that will help you promote popular Scouting events, such as the Pinewood Derby, Summer Camp and the National Scout Jamboree.

The Brand Center is one of the many resources available at BSA Recruitment Resources center. You will also find a social media calendar with suggested dates and topics you can use to promote Scouting, a recruiting campaign kit you can use to invite families to join your unit, and a link to the video of the BSA Marketing Boot Camp 2022.


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