Facebook is the most used social network in the world, with around 2.93 billion monthly active users in the first quarter of 2022.
When done thoughtfully, organic Facebook marketing is one of the best ways for marketers to increase awareness of their products or services. It may not be as easy as it used to be, but organic marketing is not dead.
Here are powerful ways to increase your organic reach on Facebook.
Facebook Organic Reach
Target your niche. The first step is to identify where your gaps lie by gathering key metrics about your audience. Without this diagnosis, you won’t know where to focus your efforts.
Facebook Insights can help. Move towards Insights > Overview > See all information > Audience > Export data. Next, upload your data at both the page and post level.
The next step is to dig deeper into post metrics for a view of your overall performance and detailed insight into how users are interacting with content, such as:
- Posts with the highest organic reach,
- Messages with the greatest commitment,
- Number of likes on each post.
This information will help you refine the message so that it resonates with your audience.
Create the right message for your audience. Create content that reflects your audience. List the words used by your target group and use them to create posts. You can organize rather than create your brand language using words and hashtags from that target audience.
After you publish your posts, increase engagement and conversion by responding to comments and questions with the same words as your visitors.
Facebook is investing in new group features in 2022, such as subgroups within a group, member rewards, and live chat events, making it easier to connect with a wider audience.
Create shareable videos. Use videos to introduce your products to people. According to Facebook, 48% of users surveyed said they bought a product after watching a video on this platform.
Create Facebook videos of different lengths. You can use GIFs or 15 second videos in your stories or feed or share 30 second videos. Organize videos of 3 minutes or more in playlists, where they will play one after the other. Facebook then guarantees that visitors who watch three videos in a row will see subsequent iterations.
Post photos for likes and videos for shares and saves. Memes and photos usually get more likes and comments than videos. Quotes, behind-the-scenes content, and takeaways attract a thumbs-up, heart, or smiley face.
Users usually share or save videos. Sharing a video sends a strong signal to Facebook that it’s great content, to keep showing similar clips to that person and others like them.
Post often. Figure out how much quality content you can create. Facebook recommends posting “at least 2-3 times a week.”
Videos shouldn’t be the only content despite their advantage for organic reach. Share stories, blog posts, GIFs, quotes, and product information.
Mixing up post formats is key to keeping your feed engaging and engaging your audience. Remember, the more exciting and diverse your content is, the more likely followers are to share it, which increases your organic reach.
Create a social media calendar and prioritize content based on your audience and product. This will keep your brand firmly in the minds of readers.
Structure Facebook posts carefully. You only have 8 seconds to engage a new audience, so the first three or four words of your message are essential.