5 (BIG) Reasons You Need A Social Media Content Calendar


In today’s digital world, spending time on social media has become almost second nature to many professionals and businesses. (If this does not sound like you it’s time to reconsider and take the social media bandwagon.)

With a few keystrokes, we can tweet or share content to our LinkedIn connections.

However, despite the immediacy and near-routine nature of social media, professional service companies eager to make the most of their social media marketing still need to plan ahead – with a social media content calendar.

If the idea of ​​creating a social media calendar seems like a daunting task, don’t worry. Once you have everything in one place, you’ll wonder how you ever got along without it.

A calendar for your business’s social media activity can be a valuable tool for tracking content, allocating resources, building credibility, and staying relevant.

here is five big reasons your business needs a social media content calendar:

1. Save time

Using a content or editorial calendar can help your business ensure that it is allocating resources in the best and most efficient way. In addition to keeping track of what and when you will post, the calendar can also serve as an “assignment board” so individual team members know when they are expected to share posts or interact with existing posts.

This would be particularly useful if your business has a employee advocacy program.

Planning ahead with a social media calendar also saves you time on any future research needed for potential topics and posts. You’ll know well in advance what to prepare to meet the schedule, so there won’t be a last-minute rush.

2. Stay organized

This is perhaps the main reason to keep any kind of calendar, but more importantly a content calendar. Keeping your processes organized and easy to see helps you know what content you’ve posted and when.

Having a formal record of your posts allows you to preview topics so you can maintain a fresh perspective and maintain a balance between the different types of content you post.

By mapping your calendar to specific social media platforms, you can stay organized on each of the channels you use. And remember: for most professional service companies, LinkedIn and Twitter are the most important social networks on which to have a strong presence.

3. Be timely

An editorial calendar keeps you on track to publish content in conjunction with relevant campaigns and events. This ensures that you don’t miss out on creating important content for specific occasions or launches.

For example, what new blog posts or other content are you posting that needs to be promoted on social media? What news is happening in your industry that your business should weigh on? Or what upcoming events or conferences are you attending?

You can easily include prompts or reminders for urgent content to make sure your social media activity stays on-time with your business activities.

4. Be relevant

When you plan your social media content in advance, you have the benefit of getting feedback from your team members. Your calendar can be easily shared for further comments, so you can make sure that you are posting the best and most relevant posts on social media to achieve both marketing for your business. and business development goals.

Team members from different departments can use their unique knowledge to inform the choices you make on each platform. For example, your business development team can add their perspective on current trends and customer weaknesses to make sure your posts are up to what is happening in the market.

Staying connected to the market and on top of what’s important to potential buyers will help you stay relevant and increase your ability to close the sale.

5. Build credibility

Maintaining consistency across your social media accounts is one of the first ways to build trust and credibility with the first prospects who discover your business. New subscribers will quickly learn that you are sharing educational content and that your business has the in-depth expertise to help them.

Since subscribers like to know when they can expect posts from you, maintaining a consistent schedule allows you to set and meet their expectations. Your audience will soon be able to anticipate your posts, which can make them feel more connected to your business. It can help with engagement as you grow your audience and establish your credibility on each platform.

Whether you’ve delayed creating a social media content calendar because you weren’t sure you needed it or thought it was worth it, it’s time to think again.

The advantages and benefits of creating a calendar can help you take your social media strategy to the next level. Your business can post, tweet, share, and comment more effectively and efficiently with just a little extra planning.


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